Earlier this year, I published a post that filtered through the blogosphere to share valuable articles to help small business owners get better value from their blogging efforts. Since I received a lot of positive feedback from that post (mostly via email and Twitter), I am rolling out that format again. I’ve done the legwork so you can reap the rewards. Enjoy.
For this post, I primarily focused on intertwining online marketing efforts — blogging and inbound marketing — with offline efforts. As you can read below, the interaction of events, networking and blogging can pack a powerful punch for your small business.
1: A Blog is So Much More than JUST a Series of Blog Posts
12 Things You Should Be Using Your Blog For Besides Blogging is another gem from Corey Ediron of Hubspot fame.
2: Tie Your Online Efforts to In-Person Networking and Events
The minds at Philly Marketing Labs detailed 5 Reasons to Boost Your Marketing with In-Person Events. This is a post that I have read and re-read several times.
4: Affordable and Management Market Research on Your Smartphone
In Using Social Media to Test Your Ideas Before You Try to Sell It, Melinda F. Emerson highlights a brilliant tactic on the NY Times Small Business Blog.
As always, I welcome you to share links to great articles that you’ve found. Add ‘em to the comments please!