That’s a good question. For a striking example about how different browsers display web pages, please see my latest article – entitled ‘More on Safari for Windows’.

But to answer your question:

Small businesses need to be aware of cross-browser issues so that they can ensure that the designers that they use to make their company website build a site that is cross-browser compatible. Depending on what services or goods the small business offers, crossing off Mac users as potential customers could prove a very costly business practice.

Reliable web hosting is an important consideration, but at least as important is the need to ensure that a company website can reach as many potential customers as possible.

Additionally, I’d love to hear some commentary about why these subtle changes between Windows / Mac displays matter? It seems to me that in the scheme of small businesses, these matters pale in comparison to say, for example, reliable web hosting.