For me, your blog works for several reasons:

(1) I get to see lots of your photos from a variety of contexts. That shows your diversity.

(2) I see that you’re publishing new photos on a regular basis, which to me means that you’re a focused and driven professional.

(3) The narratives that accompany your photos give me insight into who you are as a photographer. I believe that I could work with you if I was in Essex and needed a photographer.

Thanks for sharing the ROI you’ve achieved via your blog. I’d love to know when/if those come through. Would you mind letting me know?

I’ve got my routine, posting 2-3 times a week and have seen a dramatic increase in search rankings and in site visibility,

It’s cheap but highlighy effective and in terms of ROI I’m expecting to get several photoshoot bookings as a result.